
Department Pages Redesign
Pella's department pages included Windows, Patio Doors, Entry Doors, and Shop Products pages. The redesign efforts for these department pages were driven by SEO value, usability, and creating an elevated, luxury design experience throughout the website.
Traffic to the department pages is primarily driven through search engines rather than from within the site, so it was important to include more information about product types, materials, and product lines as well as creating opportunities for users to access other educational content within the website. There was also a need for increased usability, since many of the elements on the current pages looked similar, therefore not helping the user to educate themselves or distinguish between various categories and information.
The final department page redesigns are shown below:
Window Department Page
Before (Current)









After (Future)

Patio Doors Department Page
Before (Current)


After (Future)

Entry Doors Department Page
Before (Current)










After (Future)

Shop Products Department Page
Before (Current)

After (Future)
