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Department Pages Redesign

Pella's department pages included Windows, Patio Doors, Entry Doors, and Shop Products pages. The redesign efforts for these department pages were driven by SEO value, usability, and creating an elevated, luxury design experience throughout the website.

 

Traffic to the department pages is primarily driven through search engines rather than from within the site, so it was important to include more information about product types, materials, and product lines as well as creating opportunities for users to access other educational content within the website. There was also a need for increased usability, since many of the elements on the current pages looked similar, therefore not helping the user to educate themselves or distinguish between various categories and information.

 

The final department page redesigns are shown below:

Windows Page

Patio Doors Page

Entry Doors Page

Shop Products Page

Window Department Page

Windows Page

Before (Current)

Screen Shot 2021-06-23 at 1.18.25 PM.png
Screen Shot 2021-06-23 at 1.18.40 PM.png
Screen Shot 2021-06-23 at 1.18.56 PM.png
Screen Shot 2021-06-23 at 1.19.31 PM.png
Screen Shot 2021-06-23 at 1.19.46 PM.png
Screen Shot 2021-06-23 at 1.19.58 PM.png
Screen Shot 2021-06-23 at 1.20.09 PM.png
Screen Shot 2021-06-23 at 1.20.21 PM.png
1920 _ Windows Department Page.png

After (Future)

1920 _ Windows Department Page.png

Patio Doors Department Page

Patio Doors

Before (Current)

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1920 _ Windows Department Page.png

After (Future)

1920 _ Patio Doors Department Page.png

Entry Doors Department Page

Entry Doors

Before (Current)

Screen Shot 2021-06-30 at 1.01.51 PM.png
Screen Shot 2021-06-30 at 1.02.06 PM.png
Screen Shot 2021-06-30 at 1.02.19 PM.png
Screen Shot 2021-06-30 at 1.02.34 PM.png
Screen Shot 2021-06-30 at 1.02.46 PM.png
Screen Shot 2021-06-30 at 1.02.58 PM.png
Screen Shot 2021-06-30 at 1.03.29 PM.png
Screen Shot 2021-06-30 at 1.03.42 PM.png
Screen Shot 2021-06-30 at 1.03.53 PM.png
1920 _ Windows Department Page.png

After (Future)

1920 _ Entry Doors Department Page.png

Shop Products Department Page

Shop Products

Before (Current)

Old Shop Dept Page.png

After (Future)

1920 _ Shop Department Page.png
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